MARC record from Internet Archive

LEADER: 03150cam 2200541Ia 4500
001 ocm56941093
003 OCoLC
005 20201102020215.0
008 041109s2005 enka b 001 0 eng d
040 $aSISPL$beng$cSISPL$dUAB$dOCLCQ$dOCL$dUKM$dYDXCP$dAU@$dEUM$dZWZ$dOCLCA$dUKMGB$dTULIB$dOCLCF$dOCLCQ$dI8M$dUZ0$dOCLCQ$dUKUOY$dOCLCQ
015 $aGBA449555$2bnb
016 7 $a012946936$2Uk
019 $a494560306
020 $a184480142X
020 $a9781844801428
035 $a(OCoLC)56941093$z(OCoLC)494560306
050 4 $aHF5415$b.D66 2005
082 04 $a658.802$222
082 04 $a658.84$222
100 1 $aDoole, Isobel,$d1954-
245 10 $aStrategic marketing decisions in global markets /$cIsobel Doole and Robin Lowe.
260 $aLondon :$bThomson Learning,$c©2005.
300 $axxiv, 343 pages :$bcolor illustrations ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $aThe focus of this text is on strategic management decision making in a global context. Topics covered include an organisation's competitive market position in relation to investment decisions, the changing bases of competitive advantage, and the role of brands.
505 00 $g1.$tThe challenge to strategic marketing decision makers --$g2.$tBuilding a learning capability for effective strategic decision making --$g3.$tThe dynamic marketing environment --$g4.$tFinancial appraisal for strategic marketing decisions --$g5.$tRedefining the strategic marketing direction --$g6.$tBuilding a presence in the global market --$tIntegrative learning activities : an introduction --$tIntegrative learning activity : strategic decisions in an unpredictable world --$g7.$tAchieving fast growth through innovation --$g8.$tAdding value through leveraging tangible and intangible assets --$g9.$tRefocusing the portfolio to exploit new market opportunities --$g10.$tIntegrating communications to build relationships --$g11.$tAdding stakeholder value through the extended organisation --$g12.$tIssues in measuring marketing performance and stakeholder value --$tIntegrative learning activity : the management challenge of strategic decision making in global markets.
583 1 $aLegacy$c2017$5UoY
650 0 $aMarketing$xManagement.
650 0 $aStrategic planning.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
650 7 $aMarketing stratégique.$2ram
650 7 $aPrise de décision.$2ram
700 1 $aLowe, Robin,$d1945-
776 08 $iOnline version:$aDoole, Isobel.$tStrategic marketing decisions in global markets.$dLondon : Thomson Learning, ©2005$w(OCoLC)647063218
938 $aYBP Library Services$bYANK$n100364003
029 1 $aAU@$b000026621991
029 1 $aAU@$b000028667568
029 1 $aHR0$b184480142X
029 1 $aUKMGB$b012946936
029 1 $aUNITY$b057394695
029 1 $aYDXCP$b100364003
029 1 $aZWZ$b109227794
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 111 OTHER HOLDINGS