MARC record from Internet Archive

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050 4 $aHE8700.78$b.H38 2006
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100 1 $aHavens, Timothy.
245 10 $aGlobal television marketplace /$cTimothy Havens.
260 $aLondon :$bBFI,$c©2006.
300 $av, 185 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aInternational screen industries
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: Studying global television merchants ---- The history of global television sales --- Selling television internationally --- Global television trade shows --- Buying international programming --- Scheduling international television imports --- Programme acquisitions at transnational channels ---- Conclusions: imagining post-national television.
520 $aWhat television viewers around the world watch often depends less on popularity or government policies than on the personal relationships between buyers and sellers in the international programme market. A few thousand acquisitions and distribution professionals decide what programmes the earth's inhabitants can watch, and who can watch them. This book provides an inside look at the cultural assumptions and business practices of these television merchants. It argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists. Leaving aside conventional questions about the production contexts, textual strategies, or popular reception of entertainment television worldwide, this project trains its focus on the business practices of global television sales in order to provide a lucid overview of the diversity of firms, business practices, and programming genres present in international television. Consequently, this volume provides the first comprehensive portrait of the operations of the international television business, the people who work in the business, and the ideas that circulate among these businesspeople. Such a portrait is crucial to any theoretical treatment of television globalisation, since international television executives determine global television flows in the first instance, based on their own understandings of the economics of the business and the preferences of their primary audiences. -- Back cover.
650 0 $aTelevision broadcasting.
650 0 $aTelevision broadcasting$zGreat Britain.
650 0 $aTelevision programs$xMarketing.
650 2 $aTelevision
650 6 $aTélévision.
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650 7 $aTelevision broadcasting.$2nli
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650 7 $aTV-industrin.$2sfit
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650 7 $aMarknadsföring.$2sfit
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776 08 $iOnline version:$aHavens, Timothy.$tGlobal television marketplace.$dLondon : BFI, ©2006$w(OCoLC)681737126
830 0 $aInternational screen industries.
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