| Record ID | ia:dagmardefiningad0000dutk |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/dagmardefiningad0000dutk/dagmardefiningad0000dutk_marc.xml |
| Download MARC binary | https://www.archive.org/download/dagmardefiningad0000dutk/dagmardefiningad0000dutk_meta.mrc |
LEADER: 01065cam a2200277 a 4500
001 94041435
003 DLC
005 19950720081638.7
008 941018s1995 ilua 000 0 eng
010 $a 94041435
020 $a0844234222 :$c$34.95
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.D84 1995
082 00 $a659.1/1$220
100 1 $aDutka, Solomon,$d1923-
245 10 $aDAGMAR, defining advertising goals for measured advertising results /$cSolomon Dutka.
250 $a2nd ed.
260 $aLincolnwood, Ill. :$bNTC Business Books ;$aNew York :$bANA,$cc1995.
300 $axii, 129 p. : $bill. ; $c24 cm.
500 $a"First edition by Russell Colley."
500 $aAt head of title: Association of National Advertisers.
500 $aRev. ed. of: Defining advertising goals for measured advertising results / Russell Colley. 1st ed. 1961.
650 0 $aAdvertising.
650 0 $aAdvertising$xEvaluation.
700 1 $aColley, Russell.$tDefining advertising goals for measured advertising results.
710 2 $aAssociation of National Advertisers.