An edition of Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s (2003)

Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

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Cover of: Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s by James N. Dertouzos, James N. Dertouzos
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Last edited by ImportBot
July 28, 2014 | History
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An edition of Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s (2003)

Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

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Publish Date
Publisher
RAND Corporation
Language
English
Pages
114

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Previews available in: English

Subjects

Armed Forces, Evaluation, Advertising, Recruiting, enlistment

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Edition Availability
Cover of: Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
June 1, 2003, RAND Corporation
Paperback in English
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Libraries near you: WorldCat

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Book Details

First Sentence

"During the late 1990s, the Department of Defense (DoD) spent more than $100 million annually on advertising programs in support of military recruiting."

The Physical Object

Format
Paperback
Number of pages
114
Dimensions
8.7 x 5.9 x 0.3 inches
Weight
5.6 ounces

ID Numbers

Open Library
OL8188338M
Internet Archive
ismilitaryadvert1591dert
ISBN 10
0833033417
ISBN 13
9780833033413
Goodreads
2932601

Source records

Internet Archive item record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 28, 2014 Edited by ImportBot import new book
April 6, 2014 Edited by ImportBot Added IA ID.
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 29, 2008 Created by an anonymous user Imported from amazon.com record