An edition of Journal of media economics
(2001)
Journal of media economics
by C. Ann Hollifield
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Journal of media economics
2001, Lawrence Erlbaum Associates
electronic resource
in English
1410608190 9781410608192
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Table of Contents
Introduction: Crossing borders : media management research in a transnational market environment -- C. Ann Hollifield
Competitive strategies in the internationalization of television : CNNI and BBC World in Asia -- Seema Shikhande
Global parents, local partners : a value-chain analysis of collaborative strategies of media firms in India -- Geetika Pathania-Jain.
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Includes bibliographical references.
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- Created July 7, 2019
- 2 revisions
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| September 16, 2021 | Edited by ImportBot | import existing book |
| July 7, 2019 | Created by MARC Bot | Imported from Internet Archive item record |