The advertising-sales promotion trade-off

theory and practice

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The advertising-sales promotion trade-off
George Low, George Low
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Last edited by WorkBot
December 15, 2009 | History

The advertising-sales promotion trade-off

theory and practice

  • 1 Want to read

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Publish Date
Language
English

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Edition Availability
Cover of: The advertising-sales promotion trade-off
The advertising-sales promotion trade-off: theory and practice
1992, Marketing Science Institute
in English
Cover of: The advertising-sales promotion trade-off
The advertising-sales promotion trade-off: theory and practice
1992, Marketing Science Institute
in English
Cover of: The advertising-sales promotion trade-off
The advertising-sales promotion trade-off: theory and practice
1992, Marketing Science Institute
in English

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Book Details


Edition Notes

Published in
Cambridge, Mass
Series
Report / Marketing Science Institute -- 92-127, Working paper

ID Numbers

Open Library
OL13939043M

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December 15, 2009 Edited by WorkBot link works
September 2, 2008 Created by ImportBot Imported from Talis record