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Last edited by ImportBot
September 26, 2008 | History
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Advertising Research Foundation

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24 works Add another?

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  • Cover of: ARF comparability study: a controlled field experiment comparing three methods of estimating magazine audiences

    First published in 1980 — 1 edition
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  • Cover of: Copy testing

    First published in 1985 — 1 edition
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  • Cover of: Copy testing: a study

    First published in 1939 — 1 edition
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  • Cover of: Directory of research organization members.: [Edited by Mike Mellor.]

    First published in 1968 — 1 edition
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  • Cover of: National survey of television sets in U.S. households August 1966, including color and UHF.

    First published in 1967 — 1 edition
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  • Cover of: Pilot study of FACT (Field Audit and Completion Test) A 100 per cent verification of a major newspaper study to determine the efficiency of FACT procedures.

    First published in 1968 — 1 edition
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  • Cover of: Toward better media comparisons: a report of the Audience Concepts Committee of the Advertising Research Foundation.

    First published in 1961 — 1 edition
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  • Cover of: A bibliography of theory and research techniques in the field of human motivation

    First published in 1956 — 1 edition
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  • Cover of: National survey of television sets in U.S. households, Jan., 1969: including color and UHF

    First published in 1969 — 1 edition
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  • Cover of: Journal of advertising research

    First published in 1960 — 1 edition
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  • Cover of: Excerpts from New England advertising research day, December 8, 1976, Boston

    First published in 1977 — 1 edition
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  • Cover of: The New advertising research technologies, techniques, and applications--II: assessing their status and worth, case studies from users : an Advertising Research Foundation key issues workshop, the New York Hilton, December 16, 1983 : transcript proceedings.

    First published in 1983 — 1 edition
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  • Cover of: ARF criteria for marketing and advertising research.

    First published in 1984 — 1 edition
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  • Cover of: Simmons 1982 national study of local newspaper ratings.

    First published in 1983 — 1 edition
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  • Cover of: Are people reading institutional ads?: An answer from the people themselves, received and recorded by the Advertising Research Foundation, operated jointly by the Association of National Advertisers and the American Association of Advertising Agencies

    First published in 1943 — 1 edition
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  • Cover of: Window display, circulation and market coverage: how to select - how to verify

    First published in 1937 — 1 edition
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  • Cover of: The experts report on marketing research: online research, consumer insights & qualitative research, return on marketing investment, brand equity & advertising research : an ARF week of workshops event, October '99, New York City

    First published in 1999 — 1 edition
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  • Cover of: Media research: print research, television research, interactive media research, media accountability

    First published in 1999 — 1 edition
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  • Cover of: Toward better media comparisons: a report of the Audience Concepts Committee

    First published in 1961 — 1 edition
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  • Cover of: A.R.F., the Advertising research foundation: what it is, what it does!

    First published in 1951 — 1 edition
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Subjects

Advertising, Research, Congresses, Marketing research, Circulation, Readership surveys, Advertising Research Foundation, American newspapers, American periodicals, Cable television, Cable television advertising, Directories, Handbooks, manuals, Internet advertising, Interviewing, Magazine Advertising, Market surveys, Periodicals, Sales promotion, Show windows, Statistics, Technological innovations, Telemarketing, Television, Television advertising

Places

United States

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ID Numbers

  • OLID: OL5144775A

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History

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September 26, 2008 Created by ImportBot Imported from University of Toronto MARC record