Louise Ann Noeth

Louise Ann Noeth founded LandSpeed Productions in 1984 to specialize in a variety of creative disciplines including: Creative Writing, Photography, Graphic Design, Public Relations, and Advertising. Ms. Noeth's award-winning writing and photographic work have been published around the world in several languages. From Sports Illustrated to The Late Show with David Letterman and onto the international arena, her client list is equally diverse and thought-provoking.

She is best known for her unusual, 'storyteller' perspective using words and pictures. After several years of touring North America as a professional auto racer campaigning a 250-mph jet dragster, she became a member of the Fourth Estate when she was hired by Petersen Publishing Company in 1979.

As the first female editor-in-chief of any of the firm's automotive publications, she produced HOT ROD Industry News, SEMA Show HOT ROD Hotline, and was a member of the development team for HOT ROD Nationals and CAR CRAFT Nationals.

Ms. Noeth has been freelancing her storytelling skills over the past 15 years producing investigative, technical, feature and personality assignments for a wide array of magazines, newspapers, book publishers, racing teams, entertainers and corporate clients.

Her column, Fuel For Thought, provides readers with an insiders view to the automotive and motorsport industry's current events and is authoress of the critically acclaimed, award winning Bonneville Salt Flats, currently in its seventh printing.